Performance Marketing Consultant

Scale Campaign.
Maksimalkan Efisiensi.
Gandakan Performa.

Data-driven performance marketing consulting. Campaign yang scale up, ROAS yang sustain, attribution yang akurat. From audit to optimization, semua dikerjakan dengan rigor performance marketing yang sebenarnya.

Diskusi Project
9+
Years Experience
4
Ad Platforms
7
Coverage Areas
Iterations
+82% ROAS

Campaign Performance

ROAS
22.3x
+18%
CTR
3.8%
+18%
CPA
<30K
-42%
CPA ↓ 42%
"
Numbers don't lie, but they don't tell the full story either. ROAS without healthy LTV is fake growth. Sustainable performance needs paid, owned, and earned working as one system.
Operating Principle, 01
The Realities

Modern performance marketing has structural problems that scaling budget alone cannot solve.

Setiap brand yang scale paid acquisition akan ketemu tiga friction point yang sama. Recognition is the first step to fixing them.

01 / Acquisition

CAC Yang Terus Naik

Auction makin kompetitif. Audience makin saturated. Tanpa optimization yang tight di setiap layer (creative, targeting, bidding), customer acquisition cost berubah dari investment jadi liability.

02 / Retention

ROAS Yang Plateau

Campaign yang dulu performant sekarang stagnan. Creative fatigue, targeting yang generic, dan attribution yang misleading bikin growth angka stuck di ceiling yang sama berbulan-bulan.

03 / Funnel

Funnel Yang Bocor

Traffic ada tapi ga convert. Conversion ada tapi LTV rendah. Tanpa visibility full funnel dari first touch sampai post-purchase, growth jadi guessing game yang mahal.

"
Best practice itu starting point, bukan finish line. Setiap brand punya unit economics beda. Setiap audience punya behavior beda. Generalize itu mahal, customize itu profitable.
Operating Principle, 02
Coverage Area

Cakupan kerja yang terintegrasi, bukan service terpisah.

Setiap project dapat full stack capability. Bukan jualan service per channel, tapi solving performance marketing sebagai system yang utuh.

01

Google Ads

Full-funnel campaign management dari brand awareness sampai bottom-funnel conversion. Optimization driven by search intent dan audience behavior.

Search Display YouTube Shopping
02

Meta Ads

Advantage+ campaigns, custom audiences, dan lookalike scaling. Strategy untuk setiap stage funnel dengan creative iteration yang continuous.

Facebook Instagram WhatsApp
03

TikTok Ads

Native creative untuk Gen-Z dan Millennial market di Indonesia. Spark Ads strategy dan organic-paid synergy untuk brand yang serious di TikTok.

Spark Ads TopView In-Feed
04

Marketplace Ads

Ads management langsung di marketplace Indonesia untuk e-commerce growth. Optimization berdasarkan platform behavior dan competitor benchmarking.

Tokopedia Shopee TikTok Shop
05

Content Optimization

Ad creative testing framework, landing page copy optimization, dan messaging hierarchy. Karena best targeting tetap kalah dari best creative.

Ad Creative LP Copy Messaging
06

Conversion Tracking

GA4 setup, GTM implementation, server-side tracking, dan attribution modeling. Data foundation untuk decision-making yang akurat dan defensible.

GA4 GTM Server-Side
07

Funnel & Landing Page Optimization

Full funnel audit, conversion rate optimization (CRO), A/B testing strategy, dan landing page performance improvement. Karena traffic tanpa conversion infrastructure cuma bakar uang.

CRO A/B Testing Funnel Analysis LP Performance
How It Works

Process yang structured, bukan ad-hoc execution.

Setiap engagement mengikuti framework yang sama. Reproducible, measurable, accountable.

01

Audit

Deep dive ke campaign existing, attribution, dan unit economics. Identify quick wins dan structural issues.

02

Strategy

Build channel mix strategy, budget allocation framework, dan KPI hierarchy yang aligned dengan business goal.

03

Execute

Campaign setup, creative iteration, audience testing, dan tracking implementation. Hands-on execution.

04

Optimize

Weekly performance review, creative refresh, audience refinement, dan budget reallocation berdasarkan data.

Recent Outcomes

Real numbers, real business impact.

Snapshot dari engagement terbaru. Detail breakdown dan strategi available on request via /contact.

E-commerce / Retail

Scale ad spend 10x while maintaining target ROAS

10x
Ad Spend
25+
ROAS
-42%
CPA

Channel mix restructuring dari single-platform jadi integrated paid acquisition. Creative testing framework yang continuous, attribution overhaul untuk visibility full funnel.

B2B SaaS

Reduce CAC 47% dalam 6 bulan

-47%
CAC
+82%
MQL Rate
-16%
CIR · Better Efficiency

Targeting refinement dari broad audience ke ICP-specific. Landing page restructuring untuk match search intent. Lead scoring framework yang tighter untuk MQL definition yang accurate.

Detail case studies + industry-specific outcomes available on engagement discussion → /contact
Engagement Options

Pricing yang transparent, commitment yang flexible.

Setiap engagement custom-tailored berdasarkan campaign budget dan business goal. Long-term commitment dapat better economics.

Monthly
Start from
Rp 8jt/bulan
Flexible monthly

Perfect untuk testing fit atau short-term campaign dengan flexibility maksimal.

  • Full coverage area access
  • Weekly performance review
  • Monthly strategy session
  • No long-term lock-in
Diskusi Project
Annual Contract
Save
17%
Long-term partnership

Long-term strategic partnership dengan integrated growth ownership.

  • Everything in 6 Months
  • Bi-weekly strategy calls
  • Custom attribution setup
  • Annual growth roadmap
Diskusi Project

Base rate adjusts berdasarkan campaign budget dan scope of work. Detail pricing breakdown available via direct discussion.

Frequently Asked

Pertanyaan yang sering muncul.

Common questions dari prospect dan client yang udah explore engagement. Kalau ada pertanyaan lain, langsung diskusi via /contact.

Engagement starts from Rp 8 juta per bulan untuk monthly contract. Pricing varies berdasarkan campaign budget, jumlah platform yang dihandle, dan scope of work.

Untuk commitment yang lebih panjang, available discount: 6 months save 8%, annual save 17%. Detail pricing breakdown available via direct discussion via /contact.

Digital marketing umum mencakup berbagai channel: SEO, content marketing, social media organic, email marketing, dan paid advertising.

Performance marketing specifically fokus pada paid acquisition channels dengan measurable ROI sebagai north star metric. Setiap rupiah harus accountable, setiap campaign harus measurable, setiap decision driven by data.

Coverage meliputi 4 ad platform utama plus integrated capabilities:

  • Google Ads: Search, Display, YouTube, Shopping
  • Meta Ads: Facebook, Instagram, WhatsApp Business
  • TikTok Ads: Spark Ads, TopView, In-Feed
  • Marketplace Ads: Tokopedia, Shopee, TikTok Shop

Setiap engagement disesuaikan dengan target audience dan business model brand.

Tidak ada hard minimum, tapi rekomendasi best practice untuk meaningful results:

  • Single platform: minimum Rp 30 juta per bulan ad spend
  • Multi-channel strategy: minimum Rp 75 juta per bulan ad spend

Below threshold ini, statistical significance untuk testing dan optimization jadi terbatas, dan ROI dari consulting fee jadi kurang optimal.

Process terdiri dari 4 tahap yang structured:

  • Audit: deep dive ke campaign existing, attribution, dan unit economics
  • Strategy: channel mix dan KPI framework yang aligned dengan business goal
  • Execute: full campaign implementation dengan hands-on execution
  • Optimize: weekly review, creative refresh, dan budget reallocation berdasarkan data

Past engagement covers various industries dengan unit economics yang berbeda-beda:

  • Retail E-commerce
  • Fintech
  • Fashion
  • B2B SaaS
  • Edtech
  • NGO
  • F&B
  • Green Energy (solar panel & PLTS lead generation)

Setiap industry punya conversion behavior yang unique. Cross-industry experience ini jadi advantage untuk pattern recognition yang lebih cepat.

Tiga differentiator utama:

  • Data-first approach: setiap decision backed by attribution yang accurate, bukan vanity metrics atau gut feeling
  • Integrated thinking: paid acquisition di-connect dengan owned (CRM, content) dan earned (organic, PR) channels jadi satu sistem
  • Cross-industry pattern recognition: 9+ years across multiple industries bikin diagnostic time lebih cepat dan strategy lebih informed

Reporting cadence yang structured:

  • Weekly performance review: data + insights + next action items
  • Monthly comprehensive report: full breakdown per channel + strategic recommendations
  • Quarterly strategic review: business impact assessment + roadmap iteration (untuk 6mo+ contract)

Reporting bukan formality, tapi tools untuk decision-making yang continuous.

Other Coverage

Bukan cuma performance marketing.

Setiap brand butuh capability yang berbeda. Pilih coverage area yang fit dengan business stage dan goal.

Ready to scale
performance marketing yang sebenarnya?

Mulai dari audit existing campaign, atau langsung diskusi strategic engagement. Setiap conversation dimulai dari understanding business goal, bukan jualan service.